cooked steak on chopping board

As such, the importance of its online presence has been growing exponentially. However, like every aspect of online communication, there is a growing issue surrounding fact vs. myth and how one determines the difference.  


Now more than ever, this needs to be addressed by tapping into the current world-class research which is clearly explained by top ‘meat scientists’ to consumers world-wide.  

There is a need for a global, one-point source of online information that can be easily remembered and navigated. The site must be inherently trusted, verified and authoritative.  

There is only one online address that can meet those objectives: is in the process of gathering the best relevant, peer-reviewed research specific to health, animal verification, source verification and connecting consumers to specific ranchers and specific types of beef. All while offering it up in easy to digest bite-size pieces.  

Please contact us if you wish to be kept informed or be a part of this development: