As such, the importance of its online presence has been growing exponentially. However, like every aspect of online communication, there is a growing issue surrounding fact vs. myth and how one determines the difference.  

Now more than ever, this needs to be addressed by tapping into the current world-class research which is clearly explained by top ‘meat scientists’ to consumers world-wide.  

There is a need for a global, one-point source of online information that can be easily remembered and navigated. The site must be inherently trusted, verified and authoritative.  

There is only one online address that can meet those objectives: 

Beef.com